Hollaway Consulting Engineers
In 2015, Vesta Rea & Associates was contracted by Hollaway Consulting Engineers, LLC to develop a marketing / branding strategy for the startup airport construction management firm. The new firm was being led by a principal with 17 years of aviation experience on 26 airport improvement projects.
- Establishing a strategic plan for branding / messaging of the firm
- External launch market plan
- Review of its current logo and determine ways it could be enhanced or entirely redeveloped
- Development of new brand aspects: image, messaging, color scheme, etc.
- Development of a new logo that conveyed the message of the firm.
- Creation of an identity package template for letterhead, business cards, brochures.
- Wrote, designed, and produced promotional materials and distributed materials through social media marketing (Twitter, Facebook, Linkedin), as well as traditional hard copy PR outreach
- Print management of hard-copy marketing outreach collateral
- Created a marketing database for distribution reflecting the extensive VRA industry database
- Designed and developed a website for the firm
- Generated a “Statement of Qualifications” with supporting visuals
Project Structure
Prime: Vesta Rea & Associates, LLC
Scope of Work
- Marketing plan development
- Graphic design
- Website development
- Brand development