NHA Rebranding and Website Redevelopment
The North Houston Association (NHA), a highly respected regional organization focused on transportation, environment and economic development in north Harris County and Montgomery County, contracted VRA to bring its communications outreach into the 21st century. With the growth of its region over the past 35 years, the board elected to move forward with rebranding NHA in order to better represent its large membership interest.
VRA’s team delivered the following to assist NHA in managing its brand in a way that builds and strengthens long-term customer loyalty. The scope included:
VRA’s team delivered the following to assist NHA in managing its brand in a way that builds and strengthens long-term customer loyalty. The scope included:
- Market Research Analysis and Brand Audit to determine the new goals and objectives of the organization, which included a member and non-member survey, as well as the awareness, strength and recall of the current logo
- Development of a custom branding campaign, including new logo and messaging, designed to establish a NHA identity that is individual and recognizable
- Creation of consistency among communication tools, which included website, social media platforms, marketing collateral (luncheon pamphlets, brochures, other printed materials), and identity packets for staff (business cards, letterhead)
- Development of a new website that followed current branding guidelines, allowed for consistent and efficient updating and communicating with the audience, and operated an effective e-commerce system
- Website capability that allows an interactive GIS regional mobility plan map that is updated quarterly
Old NHA Logo
Project Structure
Prime: Vesta Rea & Associates, LLC
Scope of Work
- Market Research Analysis
- Stakeholder Survey
- Brand Audit
- Logo design
- Branding guidelines development
- Messaging development
- Website design and development