Hollaway Consulting Engineers
- Establishing a strategic plan for branding / messaging of the firm
- External launch market plan
- Review of its current logo and determine ways it could be enhanced or entirely redeveloped
- Development of new brand aspects: image, messaging, color scheme, etc.
- Development of a new logo that conveyed the message of the firm.
- Creation of an identity package template for letterhead, business cards, brochures.
- Wrote, designed, and produced promotional materials and distributed materials through social media marketing (Twitter, Facebook, Linkedin), as well as traditional hard copy PR outreach
- Print management of hard-copy marketing outreach collateral
- Created a marketing database for distribution reflecting the extensive VRA industry database
- Designed and developed a website for the firm
- Generated a “Statement of Qualifications” with supporting visuals
Scope of Work
- Marketing plan development
- Graphic design
- Website development
- Brand development