CXO Rebranding and FIS Grand Opening
At the end of the construction phase, VRA planned and implemented a grand opening event where elected city, county and federal government officials; CBP officials; media; local Houston associations and organizations; and additional stakeholders were invited to tour the new facility. VRA was responsible for design of the save the date and invitation; database creation and management; media coordination; the development of press releases as well as articles sent to aviation magazines; catering coordination; and day-of setup for the tents, chairs, podium, food, etc.
Scope of Work
- Stakeholder outreach
- Graphic design
- Media coordination
- Press release and article development
- Event coordination and staging